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Sales & Marketing

In order to become sector leaders and to maximise market opportunities, companies must be prepared and structured to become top performers, both in terms of service provision and in key account management to seize market opportunities and define loyalty strategies.

 

NPV helps companies with key operations such as:

Design of sales strength 

We undertake in-depth benchmarking analysis of the sales strength of other relevant businesses and evaluate, where necessary, the sales strength of our client’s business.

Automation of the sales force

We devise sales force information systems to improve commercial effectiveness and efficiency. We also design control mechanisms for sales management, to allow accurate monitoring of sales progress.

Assistance and support to sales management

We assist management in the launch of a new sales force and provide support for the outsourcing of core and non-core processes through sales force outsourcing programmes.

Assigning objectives and incentive systems

We plan and implement incentive systems (objectives, compensation and performance evaluation) and shape the relationship between client satisfaction and sales force satisfaction.

Planning visits

We segment the portfolio, identify target clients at geo-marketing level, organise bespoke sales meetings and monitor their productivity and effectiveness.

Client porfolio management

We analyse client portfolios, identify key customers, define loyalty marketing policies and optimise client accounts in terms of lifetime value.

Loyalty

NPV implements customized loyalty strategies:
- market analysis and industry benchmark, customer lifetime value segmentation in order to identify appropriate offering and operations
- relational programs planning in terms of value proposition towards various targets
- investment and benefit evaluation to stimulate, forecast and manage specific relational strategies
- business plan comprehensive of time and effort requirements evaluating the activity management (insourcing vs outsourcing)
 
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PUBLICIS - BU Retail

Future Drive NPV porta il suo contributo consulenziale alla nuova Business Unit Retail di Publicis.

 

IKE | Internal Knowledge Expert

IKE è una metodologia proprietaria di Future Drive NPV messa a punto col Professor Rino Garbellano del Politecnico di Torino